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    Crafting Customer Personas

    Crafting Customer Personas

    A Four-Part Workshop for Small Business Owners

    Unlock the power of customer understanding with Spearity's "Crafting Customer Personas" workshop series, specially tailored for small business owners.

    Over the course of four engaging sessions, you will learn how to create and utilize customer personas to enhance your marketing strategies, improve product offerings, and elevate the overall customer experience.

    These hands-on workshops provide practical tools and insights, ensuring you can directly apply what you learn to your business.

    Interactive Virtual Sessions  |  Tools and Resources Provided  |  Session Recordings for Registered Participants

    Refresher  |  Master Business workshops

    Part 1: The Basics of Customer Personas  |  Tuesday, February 6, 2024  |  6:00-7:00 PM CT  »  REGISTER

    • Discover what customer personas are, why they are essential for small businesses, and learn the basics of creating a persona.

    Part 2: Gathering and Analyzing Customer Data  |  Tuesday, February 13, 2024  |  6:00-7:00 PM CT  »  REGISTER

    • Learn how to collect real customer data through various methods, and analyze this information to create accurate and useful personas.

    Part 3: Applying Personas to Your Business  |  Tuesday, February 20, 2024  |  6:00-7:00 PM CT  »  REGISTER

    • Discover how to use your customer personas to make better business decisions, from product development to marketing strategies.

    Part 4: Evolving and Maintaining Your Personas  |  Tuesday, February 27, 2024  |  6:00-7:00 PM CT  »  REGISTER

    • Learn how to keep your personas up-to-date, and evolve them as your business and customers change over time.
    How do I register for the Workshops?
    Click Register next to any single Session title above, or Register for the whole Series for the best value and outcomes.
    What is the agenda for the workshop?
    • Welcome and Introductions
    • Overview and Objectives
    • Topic Training
    • Application of Topic
    • Take Action Plan
    • Take-Aways
    What do I need to bring?
    • An open mind!
    • Digital or Printed version of Workshop Handouts (provided)
    What if I need to miss a session?
    Registered Participants will receive session recordings to review, and to get caught-up on any content they might have missed.